INDUSTRY NEWS

BetterChoice Edit: Fashion Sustainability & Green Claims News

German Court Ruling Sets Clear Precedent on Environmental Claims A regional court in Bochum, Germany, has ruled in favour of Deutsche Umwelthilfe...

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INDUSTRY NEWS

The Fashion CEO Agenda for 2025: Navigating Complexity Towards a Net-Positive Fashion Industry

The message is clear: ignoring sustainability is not a cost-saving strategy - it is a risk multiplier. Companies that fail to act now face growing ...

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LEGAL & REGULATORY

The New Standard of Sustainability: What the EU's Empowering Consumers Directive Means for Fashion and Textile Companies

The European Union has introduced Directive (EU) 2024/825, formally amending Directives 2005/29/EC and 2011/83/EU, specifically aimed at...

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TECHNOLOGY & INNOVATION

How Fashion Retailers Can Turn Green Claims Chaos Into Clarity

With evolving EU regulations and national consumer authorities strengthening enforcement, retailers can no longer afford vague sustainability...

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LEGAL & REGULATORY

Greenwashing Lawsuits Escalate as EU Sets Global Standard for Environmental Claims

Courts Take Greenwashing Seriously Courts are no longer treating greenwashing as harmless exaggeration. What was once seen as marketing spin is...

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LEGAL & REGULATORY

EU Green Claims Directive: What Fashion Brands Need to Know

The Directive That Could Have Changed Everything The EU Green Claims Directive promised to end the guesswork around sustainability claims....

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CONSUMER INSIGHTS

Building Consumer Trust Through Transparent Sustainability Claims

A 2024 study by the European Consumer Organisation found that 74% of consumers doubt the accuracy of sustainability statements from fashion...

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